INDEPENDENT CONCEPT /
BEYOND
THE SET
Conceptual Studio Lookbook
An independent studio concept built around a Schiaparelli collection. Working with garment and model references, I imagined a digital set with its own lighting, scenery and atmosphere, shaped around the spirit of the clothes. The project explores how AI can extend the craft of studio production beyond physical construction, creating a distinctive stage and visual language for a collection.
Concept, creative & art direction, AI imagery by ZEK.
THE FILM BEYOND THE SET
LOOKBOOK 37 IMAGES