INDEPENDENT CONCEPT / AI FASHION SERIES

DENIM
STUDY

An independent concept inspired by G-Star RAW’s identity and colour palette. Dark denim, raw metal and soft blue-grey light create a restrained industrial atmosphere with a calm, self-assured character. Product, model, setting and texture were developed as one campaign world. Selected G-Star RAW pieces were used as product references.

Concept, creative direction & AI imagery by ZEK.