FASHFED / AI CAMPAIGN ·
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An AI fashion campaign for FashFed, created in collaboration with Cult Studio and Mehmet Coşar. The challenge was to bring several brands, each with a distinct character and styling identity, into one visual world while preserving the identity of every brand and product.
Working with the brand’s existing model references and selected looks, I developed a consistent urban atmosphere across still imagery and film. Art direction, photographic language and cinematic rhythm connect the campaign from one image to the next.
EXPLORE THE IMAGERY ↓THE IMAGERY 19 PHOTOGRAPHS
COLLABORATORS
- AI imagery & photography
- ZEK
- Model & outfit selection
- FashFed team
- Creative consulting & editing
Contributions to direction & cinematography - Cult Studio
Ekrem Can Bulut · Ahmet Cenk Koray · Mehmet Coşar