GNG / AI CAMPAIGN

GNG

GHETTO NEED GANGSTAZ

An AI campaign and fashion film for Ghetto Need Gangstaz, rooted in the rhythm and attitude of Istanbul’s backstreets. Six characters move through their daily lives before gathering at the end of the night. Modified cars, motorcycles and shared neighbourhood spaces form a world centred on belonging and community, reflecting the people and culture behind the brand.

Creative & art direction, AI imagery and film by ZEK.