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AI CAMPAIGN & SOCIAL STUDY

RAISAVANESSA

A visual project for Raisavanessa, created in September 2025 to explore how AI imagery could work as a complete fashion campaign and a coherent social media presence. Sculptural architecture, reflective water and a controlled blue palette connect the portraits, silhouettes and garment details.

Developed with the AI tools available at the time, the series required careful work to maintain model identity, garment detail and image quality across different compositions. The aim was to show brands how a consistent visual world could extend across a whole collection.

Creative direction & AI imagery by ZEK.

EXPLORE THE SERIES ↓

THE CAMPAIGN

24 PHOTOGRAPHS

CAMPAIGN TO SOCIAL

A connected
visual story.

These social feed studies combine campaign images with jewellery, fabric textures and atmospheric details. Each image contributes to the same visual story, showing how a campaign can continue across an entire feed.

SOCIAL FEED STUDY 01
SOCIAL FEED STUDY 02
SOCIAL FEED STUDY 03
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