INDEPENDENT CONCEPT / HYBRID STUDIO STUDY

SCARLET
GARDEN

A study of how AI scenery could extend a real studio production. Using selected Alexander McQueen garment and model references, I imagined a botanical set shaped around the collection’s spirit. The concept explores combining photographic material with more ambitious scenery and lighting, opening up creative possibilities beyond the cost and physical limits of set construction.

Concept, creative & art direction, AI imagery by ZEK.